Resource Marketing

Club Specialists Since 1985

Resource Marketing

Marketing Specialists Since 1985

About Resource Marketing

Welcome to Resource Marketing. For over 25 years, we’ve been helping a select number of clients develop rewarding sales relationships with warehouse membership clubs like Costco, BJ's and Sam's Club. Over the last two decades, our team has developed an acute understanding of club culture, language and sales techniques. We use this experience to help you access this $150B industry while gaining a domestic and global edge over your competitors.

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What Our Clients Are Saying

The Resource Marketing Team does excellent work.

Daniel Hanks, CEO

Alex and the Resource Marketing team are just terrific to work with. I highly recommend them to anyone looking to grow their club business.

David C., Connection Model, Issaquah, WA

The Services We Provide

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National competitive surveys

Resource Marketing’s customized consumer surveys are a valuable way to develop and fine-tune your product offering before introducing it to discerning warehouse clubs

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Demonstration Scheduling and Management

To pique customers’ interest and ensure sales success, warehouse clubs rely on product demos. Allow Resource Marketing to optimize your point-of-purchase results by scheduling, staffing and supervising product demos.

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Program/Pricing Development

Determining product pricing is important from a marketing and finance perspective. The Resource Marketing team can help you determine the market value of your offering, and develop a strategic pricing program that positions you for success and longevity.

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Product & Packaging Design

Whether you’re developing packaging from the ground-up or retooling your product’s existing look, we’ll help you navigate the marketplace and select packaging solutions that convey quality and value.

Strategy

Business Strategy Participation

Refining a business plan and introducing your product to big-box stores is a challenging process. When you partner with the Resource Marketing team, you’ll have an experienced ally who’s ready to assist you with product launch, placement strategy and long-term sales expansion.

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IRI/Retail Link® Consulting

If you rely on IRI/Retail Link to make strategic, timely business decisions, our team of experts can help you analyze resulting data and identify lucrative sales opportunities.